Looks like the top donut dunkers at a certain nationwide pastry shop got word of my April Fools post and decided to make it a reality. Thanks to my friend Jessica for tipping me off to the Bloomberg article saying so.
According to the article, Dunkin’ Donuts “will sell gluten-free cinnamon-sugar doughnuts and blueberry muffins across its U.S. stores this year.” That’s confirmed by real spokespeople at the company, and it beats my prediction of a 2015 nationwide rollout by two years. Not too shabby. (Given my stellar forecasting abilities, I hope that all you GF Cancers are getting ready to heed my predictions when I roll ’em out in a few days. I promise to have everything right, give or take two years.)
No word yet about going all gluten-free by 2020, but I’ll keep my fingers crossed if you keep yours.
I’m excited that there will be more opportunities for all of us to try a Dunkin’ Donuts GF treat very soon, and it’s nice to see our “needs” being recognized by such a large industry player. By the way, the Bloomberg article claims Dunkin’ Donuts will have “the fast-food industry’s first gluten-free pastries nationwide,” which I imagine might have Au Bon Pain a little annoyed, considering that they partnered up with GG’s Original back in 2012 and have been serving gluten-free congo bars and other goodies since then. (Then again, Au Bon Pain may not be quite “fast food,” and congo bars may not be quite “pastries.” Webster tells me pastries are “sweet baked goods made of dough having a high fat content”…but what does that mean? Discuss).
Whoever came first, it seems other national chains may soon follow their lead. Stay tuned. My crystal ball tells me Starbucks is next.
Alongside breaking the good news and highlighting the recent rise in demand for gluten-free products, the Bloomberg article also quotes some buzzkills who point out the false health halo surrounding gluten-free goods. If you happen to have stumbled across this post in search of a miracle weight loss trick, I must warn you that donuts—gluten-free or otherwise—probably aren’t it. (And, at 350 calories and 36 grams of sugar, neither are congo bars.)
Gluten-free Cronuts, on the other hand…those will take inches off your waistline in seconds. Just as soon as someone gets around to developing some.