Have you heard the news about Dunkin Donuts? Apparently their introduction of gluten-free treats in select Massachusetts and Florida stores was so successful that the stores couldn’t keep them in stock. From what I’ve heard, the two varieties they introduced went over very well, and many people in the celiac community appreciated Dunkin’s cheeky disclaimer, “Still really unhealthy.” Didn’t stop folks from snapping ’em up like hot cakes, but it’s nice to see a chain bucking the trendy “go gluten-free, lose weight” angle.
Did you have a chance to try one? I intended to on my last visit to Boston, but I didn’t manage to get to one of the few stores that carried them.
Turns out, it doesn’t matter much, because the success was so great that DD is rolling out gluten-free options nationwide. By 2015, all of their ~7,000 stores in the US will carry gluten-free options, and not just the cinnamon sugar donut and blueberry muffin they started out with but also other flavors currently being developed.
The spokesperson said people reported liking the gluten-free pastries better than the usual goodies on offer (perhaps, I’d wager, because they were shrinkwrapped rather than left out to get stale). He even confirmed there was talk of making all their products gluten-free by 2020, which would make Dunkin Donuts the first large mainstream franchise to go 100% gluten-free. This will be amazing for our community, both in terms of awareness and in terms of available donuts.
To be honest, I’ve never been much of a donut person. When I was younger, I had this odd insistence on only liking one flavor at any given time, so for a few months I’d accept only the powdered sugar donuts, then only the plain, old-fashioned donuts, then only the chocolate glazed donuts. Finally I just admitted defeat and moved on to the muffins (also the “healthier” option, each with only 100 to 300 calories more than the average donut).
Still, having grown up in its native Massachusetts, I do have a huge soft spot in my heart for Dunkin Donuts, mainly caused by a few too many iced coffees with cream and sugar. At the very least, I prefer DD to Starbucks. Less pretension, better coffee.
So I’m super excited for Dunkin Donuts to be all gluten-free by 2020! Are you?