In the wake of the FDA finally announcing gluten-free labeling rules (read about it here, here, and pretty much everywhere), I’ve been thinking about grocery shopping even more than usual, if that’s possible.
In the spirit of celebration, I’d love if you would share YOUR stories about gluten-free grocery shopping—make them sad, funny, infuriating, short, long, general, specific, anything you want…as long as they’re “sprue.”
For me, shopping with celiac in tow is only slightly more stressful than it used to be (and still likely not as stressful as having, say, a toddler in tow—or with both, a plight with which some of you are familiar).
That’s because even before I went gluten-free, my grocery shopping trips were already interminable processes of pausing, considering, picking up, rejecting, and repeating. I blame this on:
a) calorie consciousness, which adds time spent reading labels and doing little calculations like, “X calories times Y servings per equals WTF HOW CAN THERE BE THAT MANY IN THIS TINY BAG?,” followed by hunting for more reasonable choices;
b) money consciousness, which adds time spent chewing over this option versus that option and more little calculations like, “X dollars divided by Y servings equals WTF HOW CAN IT COST THAT MUCH FOR THIS TINY BAG?,” followed by hunting for sale items (something that now takes less time, because it’s simple: the gluten-free items are NEVER on sale);
c) lack of spatial awareness or visual memory (I can’t see images in my mind, perhaps due to mild dyscalculia, which would also explain why the aforementioned calculations always take me so long), which adds time spent wandering slooooowly down aisles looking at each item and hoping that one of them will magically turn out to be the thing I came in for, which I sort of thought I’d seen before somewhere, but in which aisle or store I couldn’t say;
d) vegetarianism, which adds time spent scanning ingredients lists for gelatin and trying to remember which cheese brands use microbial rennet (and trying to nail down once and for all my viewpoint on animal-derived rennet—a philosophical dilemma that also, incidentally, adds time to my shopping trips);
and I could go on.
In other words, with or without gluten, I suck at shopping. With so many hem- and haw-worthy items in mind, I dawdle my way through the aisles. When I finally emerge from a Whole Foods or a Fairway or a TJ’s, I feel a bit like a mortal departing the fairy underworld, leaving behind halls bursting with enticing and enchanting food, and having no idea how much time has passed in the outside world.
I lug my bags home in a daze and often find, as I sort through the treasure, that in a sudden panic after too much time spent deliberating I managed to buy several items I do not need, will never use, or cannot use (such as, recently, those two boxes of granola bars whose first ingredient—oats, even gluten-free—is one I do not eat). Perhaps I do this unconsciously to form a link between myself and those magical realms; I must return, you see, to make the return.
Despite all this, and even though nobody likes a slow shopper during the afterwork rush hour, I always make it through with my sanity intact. And even after a rough trip when nothing is certified and everything is overpriced, I don’t feel discouraged for long.
Because…I must admit…I like grocery shopping. I like discovering interesting new ingredients, I appreciate marketing slogans and packaging strategies, I enjoy checking items off the shopping list, I indulge in people- and cart-watching, I sniff the bottoms of pineapples like a pro, I savor the sudden chill of the freezer aisle and thrill to the sight of a good bargain, and, above all, I know it’s all in service of a great cause: delicious gluten-free, vegetarian, (mostly) thrifty, nutritious, home-cooked meals.
Worth every second.
Don’t forget to share your story about gluten-free grocery shopping for you or others. Alternatively, tell me how you feel about the new labeling rules. Are they everything you hoped they’d be? (Links to your own blog posts on the subject are, of course, welcome.)